Clean Water means Clean Beer!

BY: Kanan Pandya

The Upper Chattahoochee Riverkeeper mission is to protect and maintain the Chattahoochee River, its tributaries and watersheds.

Upper Chattahoochee Riverkeeper History

The Upper Chattahoochee Riverkeeper is an environmental advocacy organization with more than 5,000 members dedicated solely to protecting and restoring the Chattahoochee River Basin, specifically between the Buford Dam and West Point Lake. The Upper Chattahoochee Riverkeeper was modeled after New York’s Hudson River Keeper and became the 11th program with the Waterkeeper Alliance. The Upper Chattahoochee Riverkeeper was founded in 1994 by Laura Turner Seydel and Rutherford Seydel. They wanted to create an environmental advocacy group to help maintain the initiative they were mirrored after.

Sally Paces Mill Paddlers

Since 1994, a dedicated and diverse board of directors has guided Upper Chattahoochee Riverkeeper in its metamorphosis from a group of water lovers, scientists and environmental activists to a respected organization that has won many challenges against the Chattahoochee River Basin. Sally Bethea has served as executive director and Riverkeeper for the Upper Chattahoochee Riverkeeper.

Upper Chattahoochee Riverkeeper actively works to protect and preserve the Chattahoochee watershed through legal and policy work, technical programs, communication, education and recreational activities.

Local Involvement

As an avid supporter of local charity work, the Upper Chattahoochee Riverkeeper came to my attention when I began working for my current employer, Taco Mac. Our store is known for our vast array of beer selection and SweetWater Brewing Company is an Atlanta favorite that we have in stock year round! Every June, SweetWater Brewing Company has a fundraiser at every Taco Mac called Save the Hooch. From Memorial Day to the Fourth of July, it engages everyone to help support this amazing cause. At Taco Mac, we sell T-shirts and paper fish worth $1, $5 and $10 and we place them across the entire restaurant. We make this a companywide contest to see who can raise the most for the month of June. It has become a personal goal of mine to raise $1,000 this summer. I raised about $700 last June, so I am hoping that I can do the same this year but with more incentive.

The Upper Chattahoochee Riverkeeper also holds events throughout the year such as:

Wild & Scenic Environmental Film Festival – Sunday, March 11, 2012

Sweep the Hooch Cleanup – Saturday, April 14, 2012

River Revival – Friday, May 4, 2012

Back to the Chattahoochee River Race & Festival – Saturday, June 9, 2011

Patron Appreciation Dinner – Thursday, September 13, 2013

Member Celebration – Info TBA

These events are held to gain attraction and support from the locals of the Georgia. They help raise awareness about river issues, raise funds for advocacy and education and most importantly to have people involved with the cause.

The Image below is from a local clean-up event near on the Chattahoochee River Basin.

Words from the Experienced

Steve Farace is the current Marketing Director of SweetWater Brewing Compnay and I have actually had the opportunity to connect with him not just during the interview but also at SweetWater Brewing Company headquarters itself. He is not only avid about beer but also the importance of clean water and how it can affect their business.

“When you work for an amazing company such as SweetWater Brewing Company you want to make sure that every essential aspect it perfect, ” said Farace.

Farace also commended the Upper Chattahoochee Riverkeeper for consistently growing its efforts and making it possible for people of all ages to participate in the clean water efforts. In addition, he is hoping that Taco Mac is able to raise double the money than it did last year. (I am not allowed to release this information.)

Farace invites everyone to come out and participate in a clean-up event.

“It is rewarding to know what you are doing will make a difference not only for you but for the future generations. Set that example and make a difference in our world. Isn’t that why we are here,” said Farace

The Upper Chattahoochee Riverkeeper mission is to protect and maintain the Chattahoochee River, its tributaries and watersheds. That is why a few of my co-workers and I have decided to participate in a clean-up event to help with the Upper Chattahoochee Riverkeeper challenge!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close