By MATTHEW GILLIES
As the economy continues to recover from the devastating effects of the 2008 housing crash we’re seeing more and more entrepreneurs taking their success into their own hands, creating positions for themselves in the work world and figuring out ways to work from home.
Positions that didn’t exist five years ago are now a significant part of industries all across the United States and the world. Back then, ideas like social media manager seemed like a community organizer or someone who facilitates social events.
Fast forward to 2013 where we have social media at the forefront of many marketing departments as it has become an advertising function and a way for companies to interact more directly with members of its target audience.
What a social media manager does
Social media is not just a fad or a fleeting trend; it’s a part of businesses that is here to stay. Patrick Dawson is a social media marketing consultant who lends his expertise to many mom and pop stores in and around Atlanta.
“I went to school at a time when Facebook was just starting to gain traction in the marketplace. It’s remarkable, as a former marketing student looking back, no one could have seen this coming,” Dawson said.
Dawson is in charge of engaging in dialogue with potential consumers as well as consumers that are already established. He helps companies by implementing social media campaigns, writing blog articles and promoting a feasible social media strategy that results in a profitable return on investment for his employer. Dawson also states that 80 percent of what he does regarding social media management is done from the comforts of his own home.
The age of working from home
The idea of working from home was once seen as taboo. In the old days, you woke up, drank coffee and ran out the door to work. These days it seems as if the increasing use of computer literacy has allowed many to gain jobs that allow employees to work from home.
Julia Jones is a telehealth nurse who started working from home about three years ago.
“It really depends on your personality,” Jones said. “I’ve found that to be an effective work at home individual, you need to have excellent critical thinking, organizational and communication skills, along with being able to block out distractions.”
The idea of working from home is still very farfetched to many companies around the United States, but many companies are getting used to the idea and have actually started on working on ways to do this. Many companies gain the benefit of cutting costs, having more satisfied employees and for some, higher productivity.
Telecommuting: A new way of working
According to the Global Workplace Analytics website, regular telecommuting grew by 79.7 percent between 2005 and 2012, compared to only a 1.8 percent decline of the overall workforce. The trends indicate that more individuals and companies alike have found a way to incorporate technology in its business practices and allow employees to work from home.
With positions like blog management and public relations, many qualified members of the workforce are opting to stay home. For many, working from home gives individuals the ability to be more comfortable in their more natural environment and allows them to accomplish the objectives assigned.
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