By CHLOE BRAUN
Top Golf is brought to Alpharetta, Ga., and is expected to change the reputation of golf as a sport. The facility offers an opportunity for anyone to learn how to play golf.
The Top Golf’s Alpharetta location opened on May 20, and is the 11th property of 12 to exist in the United Kingdom and United States.
“Top Golf is going to change the face of golf,” said Ally Ward, event sales consultant. “We are very popular already. The third week we were open, we were number three out of all 12 Top Golf sites.”
With a 65,000 square foot golf range, the entertainment facility expands across the world to make the sport of golf accessible and easy to learn for everyone.
The facility is open Sunday through Thursday from 9 a.m. to midnight, Friday 9 a.m. to 2 a.m. and Saturday 8 a.m. to 2 a.m. Top Golf offers seven games — Top Golf, Top Pressure, Top Shot, Top Drive, Top Chip, Top Score and Top Scramble.
Top Golf was the first game created. The goal of the game is to hit the golf ball as close to a hole-in-one as you can. The farther and closer to a hole-in-one a player gets, the more points they receive. The other six games are a variation of Top Golf and help customers practice their short game, long game and other techniques used in the sport.
The golf balls at Top Golf are made by Calloway and are used to keep score. Each golf ball has a GPS chip that tracks where the ball lands in order to keep score.
“I have seen the chips inside the golf balls,” said Ward. “The chips are designed light so that the flight is not messed up.”
The golfing facility has three floors with 34 bays on each level. There are 102 bays total and six people can play per bay. The facility allows 612 people to play at the same time and holds a total of 1,200 people. There are three event rooms for conferences or other event reservations. Live entertainment is provided Thursday, Friday and Saturday nights. The site is also dog friendly so guests can spend the day with their pets.
The facility also offers food and drinks to customers while they play. Ninety- six percent of the food is made in-house and every year a new customized item is added to the food and drink menu. Top Gold offers a Bloody-Mary bar on Saturdays and Sundays from open until 2 p.m.
Visitors to Top Golf come in a variety of skill levels Sixty percent of people who walk into Top Golf have never picked up a golf club.
“Our property seems to be the new hotspot for high school students in the area,” Ward said.
The only way to reserve a bay at Top Golf is by contacting Ward, the event sales consultant, and creating an event. There can be a maximum of 20 people and a minimum of 12 people to be considered an event. Events range from bachelor parties to children’s birthdays. Any group smaller than 12 players can play at any time but are unable to reserve an entire bay.
For the events, the average price per person is $50. This includes two hours of play and a food buffet. For smaller groups, the price changes based on time of day. From 9 a.m. to 12 p.m., it is $25 per hour per bay, from 12 p.m. to 5 p.m. it is $35 per hour per bay and from 5 p.m. to close it is $45 per hour per bay.
Top Golf’s first tournament was held on Father’s Day. Other tournaments are scheduled throughout the summer. Leagues at Top Golf will begin this fall.
“Top Golf brings a lot of families together,” said Christina Bonus, membership director. “I always say Top Golf is like bowling, but for golf.”
Top Golf is not stopping at Alpharetta and is expected to grow exponentially. Every 45 days, they are breaking ground at a new location. Some of the future Top Golf locations will include Tampa, Fla., Orlando Fla., Las Vegas, Midtown Atlanta, Denver, Washington D.C. and California.