Otter’s management philosophy brings recognition to small businesses


Otter’s Chicken was recently named one of Cobb’s Top 25 Small Businesses of the Year for 2014 by the Cobb Chamber of Commerce for the second year in a row.

A panel of judges bases their picks on a series of criteria including overall management philosophy.

Manager Jenna Hodges agrees that owner Will Peterson’s management philosophy is effective.

“He is relaxed and flexible, but firm when need be,” said Hodges.

Peterson, only 29 years old, opened Otter’s nearly four years ago. Peterson attended the University of Georgia and graduated from Shorter University with a Master’s of Business Administration.

Peterson grew up in the area and attended McEachern High School. Because he feels close to the community, he always wants to give back. He uses his business to help sponsor local sports teams as well as many high school organizations. He also provides the teams and organizations with boxed lunches for their events.

Jenna Hodges has helped Peterson manage Otter’s for the last two and a half years. Hodges currently attends Kennesaw State University and plans to graduate in 2015 with a degree in business.

Hodges not only works as a waitress and cashier at Otter’s but she also plays a huge role in the hiring process.

When Hodges has some free time, she helps Peterson put together catering orders that are specially prepared for the organizations sponsored by Otter’s.


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