New family-fun center opens doors at Atlanta location

By STEVEN CHERNUTAN

Main Event Entertainment has opened its first facility in the Southeast as it is beginning to rapidly expand its business across the nation.

Main Event opened its doors to the Alpharetta community June 26. The Alpharetta location is the 15th Main Event center and is the first of two centers to be built in Georgia. The second Georgia-location for Main Event is has been built in Atlanta near Cumberland Mall at the intersection of Cobb Parkway and Cumberland Boulevard.

The Atlanta location opened its doors to the public Thursday, Oct. 23.

“Main Event is a family entertainment center,” said DJ Morgan, operations manager of the games department at the Main Event in Alpharetta. “It’s a place where you can come in with your family and get some good food, some good entertainment for the kids and just have a good time. It’s all about having fun.”

(From left to right) Steven Chernutan with DJ Morgan at the Main Event. Photo by Kierstin Bramwell.
(From left to right) Steven Chernutan with DJ Morgan at the Main Event. Photo by Kierstin Bramwell.

Main Event is indeed all about having fun. With the Alpharetta location offering six different entertainment venues including arcade, laser tag, bowling, billiards and shuffleboard, it is not difficult to see what makes this business so much fun. All of these activities are available to all ages, but there is a 4-foot height requirement to play the laser tag.

The activities offered at the Main Event in Alpharetta are not the only activities Main Event offers as a whole.

“We’ve got some centers out in Texas that offer rock climbing, as well as some that offer mini golf,” said Morgan. “Two of the other centers in the company have mini golf and three of them have rock climbing.”

However, according to its website http://www.mainevent.com, there is only one center in Austin, Texas that has rock climbing. Also, five centers in Texas, including Austin, Frisco, Lewisville, Lubbock and Webster all have mini golf available for their guests.

Main Event is also involved in an aggressive expansion plan that started at the beginning of the 2014 fiscal year. Before the 2014 fiscal year began, Main Event had only 12 centers, with the majority of them being located in Texas. Now, the company has added six centers during this fiscal year to bring the center count up to 18 total centers.

Since Main Event is a brand-new idea to the state of Georgia, it needed to do some advertising to a completely new market.

“The big thing is, we do have a corporate marketing team that takes care of all of the media, the billboards, the opening parties and things of that sort,” said Charles Good, the general manager of the Main Event in Alpharetta. “Here in store, my sales manager, before we ever opened up, really hit the pavement and got out to talk to the chambers, the visitors’ bureaus and things of that sort.”

Being that this is a completely new market for Main Event, the advertising campaign had to take a different approach than the approaches they would normally take when they opened new centers in Texas.

“We open up a new location in Texas, so many people know exactly who we are, and we open up the doors and get flooded right away,” said Good. “Here it’s obviously going to take some more time since people still have to learn exactly what we are.”

Main Event is trying to build a name for itself nationwide. Starting off in one location in Texas back in 1998, and then slowly beginning to grow, it has now opened 17 more centers since the first location. Main Event is looking to become a company that is known nationwide as being synonymous with family fun and entertainment.

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