Pairing Social Media with Professionalism


KENNESAW, Ga. — Emily Wells, Program Coordinator for the Multicultural Student Retention Services, has a few tips for those wanting to improve their social media presence.

“There are five steps to achieving a flawless and marketable linked-in profile,” said Wells. “One, a professional photo. Two, a good headline. Three, a complete summary or profile. Four, internships and volunteer experience. Five, inviting new professional acquaintances.”

Wells tours around the world facilitating linked-in workshops.

“One of the biggest misconceptions about online professionalism is what makes a photograph appropriate,” said Wells. “Many times students choose their favorite photo which may be impressive to their peers, but definitely not to a potential employer.”

According to Wells, a good headline indicates your specific industry or location. A great summary lists the skills and experience you can bring to a business of organization. In a world constantly searching for well rounded and moral employees, Wells said any related volunteer experience is something you need to showcase on your profiles.

“I get so many requests from people I barely know,” said DeShon Green, a KSU student leader. “I never know who to add. I usually end up denying all requests.”

And of course, it is not always about what you know, but who you know.

Wells says that all students should invite their professional and academic acquaintances to connect with them online. She said to keep in mind that mutual friends can bring potential employers to see the commonalities between you and your already established connections.

For more LinkedIn profile development and best use information visit


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